Quotes and books your bar in three minutes with travel priced in, turns the guest count into a stem order you can actually place, and prints the tag that books the next one. We set it up. You tie it on.
$390 Tag Set, then $79 a month founding — list $119. Three bars in 60 days, or it is free until you book them.Étiquette
Bouquet bar
Sat 18 Apr · 2–4 pmTag ET · 4K9M
Three things decide whether a flower bar season pays, and none of them happen at the bar. They happen in a message thread on a Tuesday night, and at a wholesaler at five in the morning.
An enquiry that waits until you are free is one somebody else has already answered. You never see the bars you lose this way — only the ones you win.
$7,800 a yearOne lost bar a month at $650. More than eight years of Étiquette.Run out halfway down the bar and you are buying in a hurry, at retail, on a Saturday. The trade prices a bouquet at about three times its stem cost — this is that arithmetic, backwards.
3× the pricePlus the drive, and the twenty minutes the bar stands empty.Order the Valentine's mix by feel and roses land at two to three times their usual wholesale price. On a three-hundred-stem bar, guessing costs more than the flowers do.
2–3× on rosesA whole margin, gone before the first guest picks up a stem.Étiquette is one object doing three things: the ticket your client signs, the label on your buckets, and the thing every guest carries home. The same code runs through all three, so the bar you are working pays for the next one.
Your client opens your link, picks a guest count and a palette, and sees a price with travel already in it. She signs, pays the deposit and the date is yours. No thread, no "let me check my calendar", no quote you write at eleven at night.
Signed & held
Deposit cleared at 11:42 pm on a Tuesday, while you were asleep. The date is off the board.
Guest count × bouquet size × fullness gives you stems. Étiquette then rounds that up to what your wholesaler actually sells — bunches and boxes, not a wish — prices it from your own price book, and applies the season. The order prints as labels for your buckets, so the bar is set up the way it was priced.
20 guests × classic posy, 10 stems × 1.15 fullness = 230 stems
| Variety | Order | Stems | Buckets |
|---|---|---|---|
| Carnation, two colours | 6 bunches | 150 | 4 |
| Alstroemeria | 7 bunches | 70 | 3 |
| Lisianthus | 1 bunch | 10 | 1 |
| Eucalyptus | 3 bunches | — | 2 |
In February the same plan swaps the focal before you order, not after.
Each guest ties a printed cotton tag onto her bouquet. Its code opens your booking page with the same package already chosen, and credits the bar it came from. Thirty people carry your bar home through a restaurant, and the tag is still on the vase on Monday.
You built this one.
Book the same bar for yours — the palette and the package are already chosen.
Setting it up is our job, not yours. You send your packages, your per-guest prices, your palettes and the wholesale prices you actually pay. We load them, print your tags and hand you a link.
Founding operators pay $390 once, then $79 a month.
One extra bar a month at $650 is $7,800 a year. Étiquette is $948 a year. Everything below that line is yours.
$39 / month
No setup fee, no printed tags.
$390 Tag Set, then $79 / month
List price $119 a month. Founding price locked for as long as you stay.
$199 / month
Tag Set included.
If Étiquette has not booked you three bars within 60 days of going live, it is free until it does. No argument, no form to fill in — we watch the same number you do.
Conditions, plainly: your Étiquette link replaces the "message me for pricing" in your profile and on your contact form, and your packages are loaded in week one. That is all we need from you.
If our bunch math leaves you short of stems at a bar, we pay for the emergency stems, up to $150 per event. The plan is ours; the shortfall is ours too.
Conditions, plainly: you ordered exactly what the plan said, at the prices in your own price book, and you tell us within seven days of the bar.
Tags are die-cut, printed and set up in batches, by hand, and each Tag Set is loaded with one operator's real prices. We are taking forty founding operators before the spring 2027 shower season — enough that we can do every setup properly, and no more.
Founding operators pay $79 a month for as long as they stay, against a list price of $119. A founding spot is $75, it comes off your Tag Set, and it is refundable until we deliver. If we do not deliver, you get it back.
No, and we will not pretend otherwise. Étiquette is being built now; the first forty accounts go live on Monday 7 December 2026. A founding spot is $75, refundable until we deliver — and if we never deliver, you get it back. Nothing else is charged before your account opens.
About forty minutes. Send us your packages, your per-guest prices, your palettes and the wholesale prices you actually pay. We load all of it, print your tags and hand you one link. You do not configure anything, ever — that is what the Tag Set fee buys.
No. Étiquette is a link. Put it where "message me for pricing" is now — your profile, your contact form, the caption under a bar photo. If you have no website at all, we can host a small one for you as an add-on.
Then that is what the plan orders. Bunch, box or per stem, with your own counts per bunch: you enter how yours sells once, and every plan rounds up to something you can actually buy. If your price changes in February, the season sheet already expects it.
Of course, and they will. The link is for the ones who decide at eleven at night and will not wait for you to be free — and for the guest holding a tag at someone else's shower, who wants the same bar and does not know you yet.
A custom bar is a package with the guest count left open, priced per guest with a floor. A holiday run is a package with a pickup window instead of an address. Both use the same stem math and the same tags.
You do. Export it whenever you like, in one click, and take it with you if you leave. We never contact your clients, and we never sell or share a name.
Then the first guarantee pays: no three bars in 60 days and Étiquette is free until you book them. Cancel any month after that. The tags you have already tied on keep working for the bars already booked.
Tell us where you are and we will write to you before anyone else hears — with your Tag Set held, your founding price locked, and a date.
You're on the list. We'll write before anyone else hears.
No charge today unless you reserve a founding spot. We write to you once, when your Tag Set is ready.